Team Liquid is a household name in the eSports scene. The professional eSports organization features in almost all of the top eSports competitions and tournaments. It runs one of the most popular StarCraft-related websites.
History and Ownership
Team Liquid was started in 2000 by Victor Goossens, who is the current co-CEO. He is in charge along with Steve Arhancet, also co-CEO, who joined Team Liquid in 2011 after merging Team Curse, a prominent North American eSports organization with Team Liquid.
In 2016, Team Liquid was acquired by aXiomatic, an entertainment and sports management conglomerate backed up by former NBA star Magic Johnson and several business moguls, including Peter Guber, Steve Case, Eric Lefkofsky, and Tony Robbins.
Team Liquid Sponsorships and Partners
Today, Team Liquid is the world’s premier eSports brand that has attracted lucrative sponsorships from top companies such as Alienware, Honda, HyperX, Jersey Mike’s Subs, Marvel Entertainment, Monster Energy, Twitch, and Secretlab, just to mention a few.
Is Team Liquid Profitable?
As of 2019, Team Liquid was the highest overall earner, raking in a whopping US$35 million from 1847 tournaments. It was also ranked as the second most valuable eSports team by Forbes, with a $467 million value.
The players on Team Liquid’s roster are also among the highest-paid in the eSports industry. As of November 2020, the average pay for Team Liquid’s job category in Salinas was $50,494 annually, while ZipRecruiter reports salaries ranging from $17,421 to $124,509.
Team Liquid eSports Teams and Rosters
While Team Liquid started as a StarCraft team, today, the 2019 eSports Organization of the Year award winner features in all the top eSports. As of December 2020, Team Liquid has rosters for 18 eSports.
Team Liquid CS: GO
While the California-based eSports team is prominent in most of these eSports, the exploits of the Team Liquid CS: GO team are commendable. According to trusted sources, Team Liquid scooped 50.18% of the total prize pool in all 2019’s CS: GO’s competitions and tournaments. The current Team Liquid CS: GO roster includes Russel David Van Dulken (Twistzz), one of the most decorated riflers in the first-person shooter video game, and Jacky “Jake” Yip (Stewie2K).
Team Liquid League of Legends
Even though Team Liquid’s fortunes have been in CS: GO, its fan base is centered on League of Legends. The team has had successes in most League of Legends eSports competitions and tournaments. Still, things have been going south the past few years. Team Liquid got eliminated from the recently concluded 2020 World Championship in the group stage for the third year in a row. But with the addition of Santorin and Alphari, two of the most promising LoL pro-gamers, to the roster, fans should expect Team Liquid to reclaim their lost glory.
Team Liquid Dota 2
Team Liquid has also dominated Dota 2 eSports, but unfortunately, after a successful run at The International 7 and TI9 in 2019, the team was disbanded. But it was quickly rebuilt, and today, the roster that includes Maximilian Bröcker, Samuel Svahn, Tommy Le, Aydin Sarkohi, William Lee, and Michael Vu were crowned the Dota 2 ESL One Germany 2020 Champions.
Team Liquid Valorant
Valorant is the next big thing in eSports, and that’s why Team Liquid has moved with pace to create a roster for the free-to-play tactical first-person shooter game. The team includes Adam Eccles, Connor Blomfield, Adil Benriltom, James Affleck, and Dom Sulca. It is expected to participate in all the top Valorant tournaments.
The organization also has rosters for Apex Legends, Artifact, Clash Royale, Fortnite, Hearthstone, PlayerUnknown’s Battlegrounds, Quake Champions, Rocket League, StarCraft II, Street Fighter, Super Smash Bros. Melee, Super Smash Bros. Ultimate, Tekken, and Tom Clancy’s Rainbow Six Siege.
Achievements and Milestones
Team Liquid is arguably the best team in eSports’ history and the most successful for that matter.
The most remarkable achievements include the Team Liquid European Dota 2 squad’s win at The International 2017 (T17), which attracted one of the largest prize pools in eSports history. The League of Legends team also boasts four LCS titles, while the CS: GO team is a recipient of the prestigious Intel Grand Slam prize.
Alienware Training Facility
One of the reasons for the success of Team Liquid is an investment in state-of-the-art training facilities.
The construction of the Alienware Training Facility in Los Angeles was completed in 2017. The 8,000-square-feet facility is the team’s headquarters and houses the CS: GO and League of Legends teams. There is also the new Alienware Training Facility in Utrecht, The Netherlands, which serves as the team’s European headquarters.
Liquid+ Fan Engagement Platform
In August 2020, Team Liquid unveiled Liquid+, a fan engagement platform that aims at rewarding fans for their engagement. The aim is to appreciate the over 28 million social media followers who will connect to Liquid+ by linking their Twitch, Twitter, Discord, or Reddit accounts.
Liquid+ is currently accessible via an internet browser, but plans for a mobile app are underway. According to the co-CEO, Steve Arhancet, the Liquid+ mobile app will be available in 2021.